So how important is social media for real estate agents? Here, I’ll give you everything you need to know, just the facts.
Facebook
Facebook posts will get 60% more engagement if each post contains less than 250 characters.
Just the facts
- 1.86 billion monthly active users
- There are 1.15 billion mobile daily active users
- 54% of business to business marketers have generated leads from social media
- Companies ignore 70% of Facebook questions
- In Europe, over 307 million people are on Facebook
LinkedIn has surpassed 300 million active users. Reach 450 million professionals, the world’s largest professional social media platform.
Just the facts
- 106 million unique users visit each month
- 41% of millionaires use LinkedIn
- The average user spends 17 minutes per month on LinkedIn
- LinkedIn owns 4% of total global social sharing
- 13% of LinkedIn users do not have a Facebook account
Hundreds of millions of people turn to Twitter to discover what’s happening in the world. Twitter has over 317 million active users.
Just the facts
- 5 out of 10 twitter users are from USA
- The same tweet, sent twice, gets 95% of the clicks it received the first time
- 65.8% of US companies use Twitter for business
- Shortened links receive more interaction
- 500 million tweets are made each day
- Average number of followers per user is 208
Instagram is used by 48.8%of brands, a number that is expected to rise to 70.7% by 2017
Just the facts
- Instagram has over 500 million active monthly users
- Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day
- 80% of Instagram users come from outside of the U.S.
- Instagram users “like” 4.2 billion posts per day
- 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post
Google+
90 % of Google accounts have never made a single public post on Google+, but considering that it is backed by the power of Google, it is a must-have for top-producing agents.
Just the facts
- Only 13% of business users actively use Google+
- Ideal length of headline for maximum engagement is 60 characters
- All 2.5 billionGoogle+ users are assigned a Google+ account, only 3% actively post
