Distinctive Agent Consulting

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Social Media: Just the facts

So how important is social media for real estate agents?  Here, I’ll give you everything you need to know, just the facts.


Facebookfacebook

Facebook posts will get 60% more engagement if each post contains less than 250 characters.

Just the facts

  • 1.86 billion monthly active users
  • There are 1.15 billion mobile daily active users
  • 54% of business to business marketers have generated leads from social media
  • Companies ignore 70% of Facebook questions
  • In Europe, over 307 million people are on Facebook

LinkedIn

LinkedIn has surpassed 300 million active users. Reach 450 million professionals, the world’s largest professional social media platform.

Just the factslinkedin

  • 106 million unique users visit each month
  • 41% of millionaires use LinkedIn
  • The average user spends 17 minutes per month on LinkedIn
  • LinkedIn owns 4% of total global social sharing
  • 13% of LinkedIn users do not have a Facebook account

Twitter

Hundreds of millions of people turn to Twitter to discover what’s happening in the world. Twitter has over 317 million active users.

Just the factstwitter-for-business

  • 5 out of 10 twitter users are from USA
  • The same tweet, sent twice, gets 95% of the clicks it received the first time
  • 65.8% of US companies use Twitter for business
  • Shortened links receive more interaction
  • 500 million tweets are made each day
  • Average number of followers per user is 208

Instagram

Instagram is used by 48.8%of brands, a number that is expected to rise to 70.7% by 2017

Just the factsbusiness-instagram

  • Instagram has over 500 million active monthly users
  • Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day
  • 80% of Instagram users come from outside of the U.S.
  • Instagram users “like” 4.2 billion posts per day
  • 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

Google+

90 % of Google accounts have never made a single public post on Google+, but considering that it is backed by the power of Google, it is a must-have for top-producing agents.

Just the factsgoogleplus

  • Only 13% of business users actively use Google+
  • Ideal length of headline for maximum engagement is 60 characters
  • All 2.5 billionGoogle+ users are assigned a Google+ account, only 3% actively post

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