A big thank you to everyone who contributed! Let’s get started.
A recent study from the National Association of Realtors revealed that 92% of buyers use the Internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence, and Zillow is the first place you should start. Zillow Premier Agent is Zillow’s lead generation platform. As the largest real estate website with over 130 million visits per month, Zillow could generate $2.60 in commissions for every $1 spent.
If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.
We interviewed dozens of top real estate marketing experts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us
Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.
One of the biggest mistakes made by agents is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfeasible. At that point, you’re better off automating it with a software such as Contactually, which offers a free 14-day trial you can access here.
If you want to get into the world of online advertisements, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever wanted to know about Google AdWords, the advertising arm of Google.
One of the best ways to market your business, is through your real estate website. But, in order to get your website seen, it has to show up when local customers search for it on Google, Bing, and other online search engines. Follow this 25 step checklist to ensure your site is up to speed.
This article is a perfect compliment to Emile’s SEO website checklist above. Tara shares the best SEO keywords to use on your website for maximum exposure.
A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube.
Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads.
There’s no better way to show off listings than with an IDX-enabled site. An IDX-enabled site pulls listings from the MLS onto your website, so visitors can browse homes for sale without ever leaving your site. Surprisingly, this doesn’t have to be difficult or expensive. We’ve put together a comprehensive guide on how to put together an IDX-enabled real estate website in under an hour, all for less than $4/month via Bluehost. Click here to check it out and get your listings online in no time.
Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Instead of getting lost in a pile of bills, they need to take your door hanger off their door to get inside their homes.
To get started with door hangers, check out ProspectsPLUS!, which offers a large number of templates specifically for real estate agents and and brokers.
What have you Googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typing in “homes for sale.” Now, when’s the last time you thought about making your featured listings Google-friendly, or better yet, SEO-friendly? This guide covers all the key basic SEO elements, which will help you generate more free traffic from search engines.
Los Angeles luxury brokerage Partners Trust has a great writeup of how you can use Instagram Stories to market your listings or personal brand. The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, lots of people are curious about what the heck real estate agents do all day!
Sending out real estate marketing postcards on regular intervals will inspire interest in your business, and raise brand awareness as well.
If you’re interested in postcard marketing, also be sure to check out ProspectsPLUS!, which offers a large number of templates specifically for real estate agents and and brokers.
15. Think Outside the Billboard: Advertise on Buses
While billboard advertising can be a great way to market your personal brand, high prices put them out of reach for most Realtors. While trying to come up with an innovative and affordable marketing strategy for his client, Braintree Massachusetts Realtor Dakota Riley decided to experiment with bus advertising. His experiment paid off.
“We’ve been working this program for 2 years now, and the results have been phenomenal! Not only has Dakota’s growth exploded, but she is now a highly identifiable and well-respected brand in the South of Boston market. One listing client even said to her, “I didn’t know if you would be available because you’re famous.”