So how important is social media for real estate agents?  Here, I’ll give you everything you need to know, just the facts.


Facebook posts will get 60% more engagement if each post contains less than 250 characters.

Just the facts

  • 1.86 billion monthly active users
  • There are 1.15 billion mobile daily active users
  • 54% of business to business marketers have generated leads from social media
  • Companies ignore 70% of Facebook questions
  • In Europe, over 307 million people are on Facebook


LinkedIn has surpassed 300 million active users. Reach 450 million professionals, the world’s largest professional social media platform.

Just the factslinkedin

  • 106 million unique users visit each month
  • 41% of millionaires use LinkedIn
  • The average user spends 17 minutes per month on LinkedIn
  • LinkedIn owns 4% of total global social sharing
  • 13% of LinkedIn users do not have a Facebook account


Hundreds of millions of people turn to Twitter to discover what’s happening in the world. Twitter has over 317 million active users.

Just the factstwitter-for-business

  • 5 out of 10 twitter users are from USA
  • The same tweet, sent twice, gets 95% of the clicks it received the first time
  • 65.8% of US companies use Twitter for business
  • Shortened links receive more interaction
  • 500 million tweets are made each day
  • Average number of followers per user is 208


Instagram is used by 48.8%of brands, a number that is expected to rise to 70.7% by 2017

Just the factsbusiness-instagram

  • Instagram has over 500 million active monthly users
  • Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day
  • 80% of Instagram users come from outside of the U.S.
  • Instagram users “like” 4.2 billion posts per day
  • 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post


90 % of Google accounts have never made a single public post on Google+, but considering that it is backed by the power of Google, it is a must-have for top-producing agents.

Just the factsgoogleplus

  • Only 13% of business users actively use Google+
  • Ideal length of headline for maximum engagement is 60 characters
  • All 2.5 billion Google+ users are assigned a Google+ account, only 3% actively post